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About Gentle Wuff

Life’s better with your dog along.

Gentle Wuff designs everything from your dog’s point of view — so they can come along to more places, more often. A free app that knows where your dog is welcome, and gear that feels right to them and gets out of your way.

A dog in a red harness resting by its owner on a café patio

01 · Why

Too many dogs stay home.

Not because they can’t come — because nobody knows if they’re welcome. Is the patio dog-friendly? Is it too busy for a nervous pup? Is there shade and water? We built Gentle Wuff to take the guesswork out, so the answer is more often: bring them.

A woman with a crossbody bag beside a black dog in a harness, in a sunny yard

02 · Beliefs

  • 01

    Built from a dog’s point of view

    We start with how it feels to them: where it sits, how it moves, what it asks of a nervous nose. Then we make it simple for you.

  • 02

    Gentle by design

    Comfort that speaks dog. Steady for the skittish and the spirited.

  • 03

    Privacy first

    Place scores come from anonymous, aggregated check-ins. We never show who went where.

03 · What we make

  • Gentle Wuff app, Explore: places near you with a fit score for Toree, and filters for parks, trails, cafés and restaurants

    The app

    Find places that welcome your dog. Save the spots you both love.

    Get the free app

  • A Dalmatian in a Canyon harness, looking over its shoulder

    The gear

    Harness, leash, collar and carry — designed with a dog’s point of view.

    Shop the gear

04 · Family

For dogs. From the makers of WAYB.

Gentle Wuff is made by WAYB, Inc. — the team behind travel essentials for families on the go. Same mission, more legs: making family life better.

Visit WAYB (opens in a new tab)

Every great walk starts with a good connection.